How FACEBOOK Connect Will Change The Face Of Advertising

The day is fast approaching when you'll Facebook Connect at your TV (Computer, Newspaper Magazine etc.) and the advertisements within the medium realign realtime to become hyper targeted.

Just imagine a T1000 of advertising. However instead of liquid metal this technology uses demographics, psychographics and behavioral patterns on your shopping, browsing and buying history, fed into a system that builds adverts on the fly from a repository of words, images, sounds and video (maybe AI driven animation?).

And right there, faster than a speeding Arnold, advertisements are generated real time.

Why Connect In The First Place?

You already Facebook connect to leave comments. Why not Facebook Connect to watch a video on Hulu? They'll even reduce the number of commercials they'll show you if you do ;)

Privacy?

I'm still thinking through privacy as well as other implications. At this point I don't have problem with better (read: more relevant) advertising. It's really win/win: more relevant for us and more cost effective for the marketers.

What do you think?

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