Friendcasting" is how experts are referring to the phenomenon of social networks determining the news stories we read and the videos we watch. It's changing online marketing. If your business depends on attracting more web traffic, consider this a sign that you should worry a little less about search engine optimization and a little more about developing your social-media strategy.

#awesome #hustle

It's actually pretty easy to write a Web-friendly app or Web site these days," writes McClure. "But it's still incredibly difficult to create visually appealing interfaces and, beyond that, to design them in ways that are compelling and engaging, drive calls to action, and are measurably adept at getting more customers to use your products.

We always believed that the Internet was never just about information, but that it was ultimately about connecting people. And, that pushing the web to become a more social place, with real identity and privacy, and less anonymity, was the most important work that could be done to push the Internet forward.